I cut my company from 80 hours a week to 30.
Realized AI will change the world? Book a call with me. I ran my company for 14 years before putting AI under the hood. It gave me 50 hours a week back. Now I coach other CEOs through the same transition, and build the infrastructure for those who want it done for them.
What I do
Three ways I work with CEOs. Every engagement starts with a free 15-minute intro on WhatsApp.
Coaching
1-on-1 AI coaching
We work on your company's real problems, not slides. Every session, something gets built, deployed, or decided.
Intensive
Website-in-15-minutes intensive
You leave able to spin up a full website from a few voice notes in 15 minutes, live on your own subdomain. Same workflow I use every week.
Build
Custom AI infrastructure
A morning-coffee dashboard that shows every department's health at a glance. Agents that read your inbox, ERP, and suppliers. Built for how you actually run the business.
Free 15-minute intro
Message me on WhatsApp. In 15 minutes I show you one AI hack you can use that same day. If it clicks, we take it further.
Message me on WhatsAppCase study / Ratouli Foods
From 80 hours a week to 30.
Here is what the other 50 buy.
Before
Everything lived in my head. Prices, suppliers, staff schedules, compliance, clients. No backup brain. No one to hand over to. Classic solo-operator trap.
Experiment
February 2026. I started building an AI co-pilot on top of a custom operational stack. Sixty days of ugly, iterative work. Plugged it into real data, real accounts, real problems.
Now
- • 80 hours a week to run the company. Now 30.
- • Monitors 8 inboxes, routes what matters.
- • Reads the ERP live through a custom API.
- • Writes meeting summaries automatically.
- • Tracks staff, tasks, and 10 departments.
- • Mission Control dashboard I open with my morning coffee.
- • Pings me proactively through the day, not on request.
- • 40%+ of the operation automated today. Target: 80%+.
0
Hours a week, before
0
Hours a week, now
0
Departments monitored
0
Years of context ingested
The 50 hours I got back go to learning AI deeper, spotting openings in the market, and being present with friends and family. That is what this is really for. The dashboard is just the tool.
Thesis
Most CEOs run their company
on their own brain.
The CEO is the glue. They know every supplier, every margin, every compliance quirk, every client story. It all lives between their ears.
No COO who sees the full picture. No CTO. No second opinion at 2am when something breaks. The weight lands on one person.
ERPs, dashboards, generic SaaS. They store information. They do not think. The CEO is still the glue.
LLMs, persistent agents, and long context windows finally make a different shape possible. A system that holds the business with you, not just next to you.
This needs to be built by someone who has sat in the CEO seat. Most of it gets built by people who have never had to sign payroll on a bad month.
I sat in that seat for 14 years. I rebuilt my own operation around AI. Now I teach other CEOs how to do it inside theirs.
Who I am
A builder who ships the operational layer, not the pitch deck.
- Operator, 37. Based in the Netherlands.
- 14 years building Ratouli Foods. West-African and Surinamese diaspora markets across Europe.
- Now coaches other CEOs through the same AI transition. Free 15-min intro, then hourly or build-for-you.
- Splits the year between the Netherlands, Thailand, and Indonesia.
- Values: autonomy, truth, mastery, embodied presence.
Questions
Things people ask me first.
- How did you get from 80 hours a week to 30?
- I built an AI co-pilot on top of my own operational stack and plugged it into real data. It reads the ERP, watches 8 inboxes, and tracks 10 departments. The work that used to eat my evenings now runs without me. The 50 hours I got back go to learning, family, and spotting the next opening.
- How long does a build take?
- I built the first version of my own system in 60 days. Ugly, iterative work on real accounts, not a demo. For a client the timeline depends on how messy the data is, but 60 days is the honest benchmark, not a sales number.
- Do you coach, or do you build it for me?
- Both, and you pick. In 1-on-1 coaching we work on your real problems and something gets built or decided every session. If you would rather have it done for you, I build the custom infrastructure directly. Most people start with coaching and move to a build once they see what is possible.
- What does the AI actually do day to day?
- It monitors 8 inboxes and routes what matters. It reads the ERP live through a custom API. It writes meeting summaries, tracks staff and tasks across 10 departments, and pings me through the day instead of waiting to be asked. I open one dashboard with my morning coffee and see every department at a glance.
- Will this work for my company, or only for food wholesale?
- The pattern travels. I run Ratouli Foods, a 14-year food business, but the method is the same anywhere one person holds too much in their head. If your prices, suppliers, and decisions live between your ears, this is built for exactly that.
- What do you actually run?
- Ratouli Foods is the anchor. Fourteen years of food wholesale, dry goods and frozen stock into West-African and Surinamese shops and restaurants across Europe. Next to that I build websites and custom software, and I coach CEOs on AI. Ratouli Foods is where the method got tested first, on live accounts, before I offered it to anyone else.
- How do we start?
- Message me on WhatsApp for a free 15-minute intro. I show you one AI hack you can use that same day. If it clicks, we take it further.
Contact
Want to run your company in half the hours? Message me on WhatsApp.
Tell me what you run, what lives in your head, and what keeps breaking. I read everything.