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Coaching & building with Rachid Atouli

Build a business that gives you room to live.

I help founders use AI, better software and a different way of working to become less tied to the day-to-day.

Let's talk about your business

A free 15-minute conversation. Founder to founder.

A glimpse of Rachid's life and work in Asia
A different working lifeFrom my own camera

A little more
possibility.

Room to live.

A film by Rachid Atouli

Coaching, websites and software, with Rachid. Let's talk about your business →

Read the film

A 42-second film with instrumental music and on-screen text. Rachid's own photographs show him working on a laptop, writing in a notebook and spending time in Asia, alongside rice fields and city views.

  1. 0:00 What would you do with more freedom?
  2. 0:04 Start with your version of freedom. 1:1 coaching. A clear next step.
  3. 0:08 Make AI part of your working day. Personal guidance. Useful skills.
  4. 0:12 Your website. Your software. Built around your business. An illustrative graphic connects your website, workflow and tools.
  5. 0:17 A different place. A different pace. Build the systems to work remotely.
  6. 0:22 More choice. In how you work. And where. Create options, one step at a time.
  7. 0:28 Change the habits that keep you busy. Learn what to build. And what to let go.
  8. 0:32 Make space for what matters. More intention. More room to live.
  9. 0:37 Build more freedom into your working life. Book your free 15-minute introduction at rachid.ai.

Less time holding everything together. More choice in how you live.

See how I can help

How I can help

Freedom is something
you build into the business.

01

Think with me

Coaching that gets practical.

Bring the task you keep putting off, or the decision you keep circling. I help you use AI on the real thing and question the habits that keep you doing everything yourself.

1-on-1 coaching · AI skills · Mindset

02

Build with me

A website that earns its place.

Your offer should be easy to understand and easy to act on. I can build your website with you, or handle the build while you focus on your business.

Websites · Positioning · Enquiries

03

Give work somewhere to go

Software that takes work off your plate.

Customer portals, a clearer view of your operation, AI connected to your existing tools. I build around the jobs that take your time every week.

Custom software · AI automation

Rachid working on his laptop in Asia
Good systems travel.So can the person behind them.

Tested in my own business

I wanted my time back.
So I changed the work.

I spent 14 years building Ratouli Foods. Too much of the operation depended on what was in my head. I started putting that knowledge into systems I could use from anywhere.

8030hours a week
in my own operation

The change I saw after building AI into my day-to-day work. A personal result, not a forecast for your business.

The starting point

Inbox follow-ups, staff questions and operational details kept pulling me back in.

What I built

AI connected to 8 inboxes and my ERP. One place to keep track of work across 10 departments.

What it made room for

Time to build other businesses, spend longer in Asia and be more present with people I care about.

The technology matters. What you get to do with your time matters more.

A sensible place to start

Start with one piece
of your working day.

Bring a real problem. We'll decide what would make a useful first change.

  1. 01

    Show me where your time goes.

    We start with a free 15-minute conversation. Tell me what you run, what you want more room for and what keeps getting in the way.

  2. 02

    Pick one useful change.

    I help you choose where to start. We might fix a recurring task, or build the website you have been putting off. We agree on the scope and price before starting.

  3. 03

    Put it to work. Then improve it.

    I coach you through it or handle the build. We try it in your actual working day and see what needs to change.

Rachid Atouli
Rice fields photographed during Rachid's travels

Work is part of a life. It shouldn't take all of it.

A note from Rachid

I still work hard.
I have more say
in where and how.

I'm a Dutch-Moroccan founder. Ratouli Foods is the business I've spent 14 years building. Alongside it, I build websites and software, and help other founders put AI to work.

The photos here are from my life in Asia. There are ordinary working days behind them. Calls to take. Decisions to make. The difference is that more of the work can happen without me being in the same place every day.

You may want to travel. You may just want your evenings back. I'd like to help you work towards your version of that.

RachidRead what I'm thinking

Before we talk

A few things
you might wonder.

Do I need to know how to code?

No. In coaching, I start from what you already know and work on a task that matters to you. If the work needs custom development, I can handle the build and explain what you need to run it.

Can you build it for me?

Yes. I build websites, custom software and AI automations, as well as coaching founders who want to learn. We can combine the two. The first conversation helps us decide which makes sense for you.

Will this let me work from anywhere?

That depends on your business. Some work needs a person on site. I look at what can run remotely, what can be delegated and what can be handled by software. The aim is to give you more choice. I don't promise a particular lifestyle or income.

What does it cost?

The first 15-minute conversation is free. After that, the price depends on the coaching or build you need. We agree on a clear scope and price before any paid work starts.

Can we work together remotely?

Yes. Coaching and development can be done remotely, in English or Dutch. We agree on a time that works for both of us.

What would we do first?

Bring one recurring headache or an idea you want to get off the ground. I will help you decide what is worth solving first, then we can work out a practical next step.

Your next chapter

What would you do
with more room?

Tell me about the business you're building and the life you want around it. We'll see where I can help.

Start a conversation

On WhatsApp. Free 15-minute intro.

hello@rachid.ai Choose a time

Prefer to write it down?

My inbox is open.

A few lines about what you're working on is enough. Tell me where you'd like some help. I read every message myself.

Write me an email